Seth Godin: Old marketing with new tools
We tend to use new tools to do less. We try to save time and money at the same time, and end up depersonalizing and commodifying what we do. (via)
Entries tagged with “sethgodin”
Seth Godin: The secret of the web
The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys. (via)
The web doesn't care
The question to ask is, "how are people (the people I need to reach, interact with and tell stories to) going to use this new power and how can I help them achieve their goals?" (via)