Most importantly: ignore every other source of “feedback” — competitors, reviewers, two-bit commentators, whatever. If what these other sources have to say matters, you’ll hear it from your market directly. If you don’t, what the other sources say is irrelevant. (via)
"The tragic mistake of demographics and media planning is that they overlook the single most important issue: is the person you're talking to ready to listen?" (via)
Take these same thoughts and apply them to web advertising. I know that I have a filter for advertising, but every now and then, something catches my eye. This usually happens when I am ready to listen. When I am looking for good prices on hardware, software, or a book. For those that do online advertising, do you test your placement? How about your message? How about the medium (text vs. images)? Just some food for thought.