SG: On procrastination
Love today's post by Mr. Godin.
The lizard brain adores a deadline that slips, an item that doesn't ship and most of all, busywork.
These represent safety, because if you don't challenge the status quo, you can't be made fun of, can't fail, can't be laughed at. And so the resistance looks for ways to appear busy while not actually doing anything. —Seth Godin
He finishes up with a powerful sentence (emphasis added by me):
Busy does not equal important. Measured doesn't mean mattered.