SG: Bullhorns are overrated
The goal shouldn't be to have a lot of people to yell at, the goal probably should be to have a lot of people who choose to listen. Don't need a bullhorn for that. – Seth Godin
Twitter sometimes feels like the new MySpace—get as many friends as you can in order to be popular. We all know we can't possibly manage relationships with everyone on Twitter, but just as with your web traffic, you want to focus on the people that want to listen to you.