Jay Fields: Civics not Cadillacs
The analogy probably breaks down quickly, but the same basic idea applies to business software. Time after time I see developers delivering Cadillacs when Civics would have been acceptable. The business has no idea what the difference in cost is between a Civic and a Cadillac so, as any ignorant customer does, they smile, thank you, and walk away worrying that they got screwed. (via)